Presenting to you – Abbey DawnAvril Lavigne’s Designer Collection.

Guess most of you may not have heard of this label, which was the key inspiration behind my recent Rocker Chick Look. In short, Abbey Dawn is Avril Lavigne’s junior’s collection label that hit the runways of Spring RTW 2010. Nicknamed after her childhood name, the collection is like her personal fashion diary. Lots of hot pinks, black and purple, stars and animal prints… it is really hard not to capture anyone’s attention, don’t they?

Here’s Avril backstage with her models:

Not only do I admire Avril’s collection, I am also a great fan of hers 🙂 Listening to her songs made me believe that she wrote each song with her heart.

As I was doing research on the Alice In Wonderland entry, I found out that she actually designed a special limited edition collection for the Tim Burton‘s remake! She showed her serious designer determination by going through the Disney archives to get into the mood: “I went through binders of images from the film to get inspiration for the clothing,” says Lavigne.

Her favorite creation was the white T-shirt with the rabbit stopwatch on it because it is the iconic stopwatch. (And I personally adore it too!)

Basically, everything I wear. I have a very particular style. I want it to be available to a lot of girls, and I want it to be affordable. I walked through (a Los Angeles) Kohl’s the other day and said, ‘Oh, when my line is here it’s totally going to stand out.

Avril’s limited edition label is only sold at Khol’s ranging from US$24 – US$48 ONLY!

Well, that is not the only contribution she has made for the Tim Burton‘s film; she was so inspired that she wrote the movie’s title song, Almost Alice, too.

After researching up on her in detail, I have come to realise  that as much as she is a punk rocker on the outside, she has also got this ‘fairytale heart’ within her. And from a platinum recording singer to a fashion designer, she now wants to take on an acting career and I’m sure she means what she says 😀 So let’s wait and see her on the big screen in the near future!

p/s. Did you know that her full name is Avril Ramona Lavigne?

Credits: Photos from